Build a 7-figure business with a single keyword — Konrad Sanders // The Creative Copywriter

Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audience's pain points and desires can reveal gaps, make it easier to rank high in search results, and lead more prospects to your offering. Today, Konrad discusses building a seven-figure business with a single keyword.
About the speaker

Konrad Sanders

The Creative Copywriter

is a little camera shy

Konrad is Founder and CEO of The Creative Copywriter

  • Part 1 Build a 7-figure business with a single keyword — Konrad Sanders // The Creative Copywriter

Show Notes

  • 02:18
    The Creative Copywriters background
    The Creative Copywriter was initially established as a blog based on Konrads background in SEO and copywriting. It eventually grew into a freelance copywriter website and agency site, and is currently en route to hit 2 million pounds in revenue.
  • 08:08
    Building a successful content strategy and business
    Start with an outside-in approach that prioritizes decisions based on customer research, insights, demand, and data. Its crucial to go beyond just looking for obvious keyword opportunities and instead focus on the pain points and desires of your target prospects.
  • 13:13
    Creating a strong and strategic brand identity
    Branding is crucial to any business' success, and it involves creating a unique, relevant, authentic, and consistent identity across all touchpoints. The key to success is to use the outside-in approach to build a website that gets demand and traffic alongside a powerful brand.
  • 20:55
    Prioritizing revenue growth and customer lifetime value
    Marketers often focus solely on bringing in traffic, leads, and sales without considering customer lifetime value (CLV). A full-funnel approach considers CLV and aims to increase retention, reduce churn, and turn customers into brand advocates, resulting in long-term revenue growth.

Quotes

  • "We're en route to hit two million pounds. That's about two and a half million dollars. So, it's an interesting, exciting journey that we're on." -Konrad Sanders, Founder, The Creative Copywriter

  • "Where we really shine as an agency is that we blend the science of data-driven content strategy with the art of creative copywriting." -Konrad Sanders, Founder, The Creative Copywriter

  • "So many businesses and marketing strategies start from assumptions. Whereas, if you base your decisions on demand, research, insights, and data, you're much more likely to succeed." -Konrad Sanders, Founder, The Creative Copywriter

  • "When it comes to building a content strategy and a successful business, one of the best things to delve into is the customer journey." -Konrad Sanders, Founder, The Creative Copywriter

  • "It shouldn't just be…Let me go for the obvious keywords. Search for keyword opportunities based around the pain points, desires, etc, of your target prospects." -Konrad Sanders, Founder, The Creative Copywriter

  • "In order for your brand to be unique, you have to do competitor analysis. In order to zig while the industry is zagging, you need to understand what that zagging is." -Konrad Sanders, Founder, The Creative Copywriter

  • "It's not that hard to differentiate, even though there are hundreds and 1000s and millions of competitors out there." -Konrad Sanders, Founder, The Creative Copywriter

  • "Branding is about every single touch point. Every opportunity you have to do something different and uniquely you, it's crucial to do that." -Konrad Sanders, Founder, The Creative Copywriter

  • "From early on, we were able to get brands like TikTok on our website. They just landed on our website, fell in love with the brand, and we sold to them." -Konrad Sanders, Founder, The Creative Copywriter

  • "There are three main ways to grow revenue. You can increase traffic, conversions, and customer lifetime value." -Konrad Sanders, Founder, The Creative Copywriter

  • "The funnel doesn't end at the sale point. The funnel ends after that sale point where we should also be looking at customer lifetime value, increasing retention, reducing churn, etc." -Konrad Sanders, Founder, The Creative Copywriter

  • Part 1 Build a 7-figure business with a single keyword — Konrad Sanders // The Creative Copywriter
About the speaker

Konrad Sanders

The Creative Copywriter

is a little camera shy

Konrad is Founder and CEO of The Creative Copywriter

Up Next:

  • Current Podcast

    Part 1Build a 7-figure business with a single keyword — Konrad Sanders // The Creative Copywriter

    Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audience's pain points and desires can reveal gaps, make it easier to rank high in search results, and lead more prospects to your offering. Today, Konrad discusses building a seven-figure business with a single keyword.